If you read our previous blog post you’ve already learned the basics of Reddit.com, one the web’s most vibrant and active communities. You will also have learned that Reddit.com is a safe haven for the anonymous, and free speech is widely accepted. There are a couple positives in regards to being active in Reddit. First of all, the syndication opportunities are wide ranging and the viral potential of your content is boundless. The second positive is the market insights you can collect from honest customers sharing their opinions.
As a brand, you will want to create a Reddit account using your brand name. You will be respected if you are open and honest with exactly who you are. After you create your account be sure you read and understand all of Reddit’s rules related to self-promotion and reddiquette.
The best way to introduce yourself to the community is by doing an “Ask Me Anything” (AMA) post. This is when you make a post that introduces yourself and it’s also a fair opportunity to introduce a new product or service. Redditors are free to ask you anything, so be prepared to answer a lot of questions.
Here are few examples of brands utilizing this option:
Before you do an “AMA,” be sure you have permission, and contact the moderators in advance with the calendar date you plan on being available. It’s good to have answers prepared for any question you know will be asked, otherwise be genuine with your responses and your AMA will be a success.
Another way to participate within the Reddit community is to create a subreddit related to your brand. If you create the Reddit you become the administrator and moderator. Some brands already have subreddits, such as Starbucks and Coca-Cola. You can see that Redditors use these forums to share images, videos, links and personal stories related to the brands. You can also see that it’s a place where employees from around the world can collaborate and show their pride.
The advantage of having your own subreddit is that it provides for an opportunity for your most loyal fans to bond together within a community controlled by yourself. If you find that people are abusing your brand, you have the opportunity to address them privately or publicly.
As an administrator of your own subreddit, you are provided with an array of tools to help moderate your community. You can ban users, remove submissions, track your community growth, and design your community to match your brand. It is advised that within your sidebar you outline the posting guidelines. If you plan on rejecting content that is negative towards your brand, be clear about that fact in your guidelines.
Remember, Reddit is a community developed on free speech, and the one thing Redditors dislike the most is when companies and brands join with only the intention of free advertising. There’s a group of Redditors who patrol subreddits and identify companies who are trying to manipulate the community. These brands who use Reddit improperly get called out in the /r/hailcorporate subreddit. If you post too aggressively for your brand, you will likely be labelled as a spammer and your content will get down voted into oblivion. The general rule of thumb is limit self-promotion to 10% of your posts.
Image credit: tie image by By Jorge Royan (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons