Social media marketing is a tool that can enhance your business and boost your brand. When using social media platforms, it’s crucial to know which one to choose. Not all platforms are right for every company. There are some social media websites that are more suited for visual ads, while others are better for promotions that are all text. Knowing which platform is the best for your marketing strategy will increase your chances of gaining new customers.
The following graph is a representation of the appropriate social media website to use based on the content of the ad:
This is one of the most common forms of advertisement that is used to promote a brand. When it comes to social media platforms, most can be used for this type of marketing. Pinterest and Instagram are websites that are solely used for this purpose. If your marketing campaign is based on pictures, you can use most social media platforms. The only websites that do not support this form of media are YouTube, which is video based only, and the professional platform, LinkedIn.
Text based advertisements do not have the same flexibility as marketing items that are created from photographs. When utilizing this type of content it’s best to use Facebook, Twitter, LinkedIn, Google+ or Slideshare. You can place small or large text messages on your profile, based on the rules of the website. When using small text messages, Twitter and Google+ are the platforms that should be used most often. They are designed to accommodate this form of marketing.
Much like photographs, articles can be placed on most social media websites. There are even a few platforms, which are geared towards this type of marketing. StumbleUpon and Reddit are websites that enable users to share articles and web pages from different sources on the Internet. If the marketing campaign that you plan to employ includes articles, these are the websites that you should use first. The other platforms, such as Facebook, Twitter, LinkedIn, Google+ and Slideshare are also equipped to handle this media.
Video based marketing campaigns are another niche item that can only be used on certain websites. YouTube is the main platform to use when it comes to this form of advertisement. They only cater to this type of content and users will go there for a video. Other websites that can be used as a secondary form of video advertisement are Facebook, StumbleUpon, Reddit and Google+. These websites will support video ads.
As you can see, there are several platforms that are used for just one purpose. The users who visit these websites are accustomed to seeing only one type of content and know that it exists for that purpose. Therefore, it is very important to understand the platform when posting content online.
Image credit: Rocket image nasa.gov, graph by Nicole Kinsman