If you’re familiar with Cupcake Wars on the Food Network channel, you know all about the battle between four cupcake bakers on each episode as they vie for being chosen for the best cupcakes, decorations, and display for a featured special event. The baker with the best tasting cupcake and the best relevant decorations which are placed on the best-looking display, wins the competition and gets to go to the celebrity event where these cupcakes are served. They reap recognition and more sales from their success on Cupcake Wars. Brands can learn from this show about how they can improve their own presentation on their social media pages.
Here is some advice that a cupcake baker might give to a brand that wants to succeed in the social media war for attention:
- Identify yourself.
At the beginning of each show all the bakers are introduced. Be sure your social media pages identify who you are and what you do. This includes your cover image, descriptive text, and profile. Your logo and colors are other important identifying features and followers should recognize your brand when they see it.
- Take risks.
The bakers are always encouraged to break out of their shells and take risks. Your brand should try new approaches to content and how you engage with your followers. Don’t be afraid to step out into new territory. By not trying new ideas you may miss good opportunities to reach more people.
- Be creative.
The bakers are judged half on the actual cupcake itself, and half on the decorations. It’s an entire package. Your brand should take a creative approach to the look of your social media accounts and the content created for them. Be interesting, appealing, and engaging.
- Measure results.
The judges on the show critique the cupcakes and give the bakers advice on how to make improvements. As you try new approaches and more creative ways of posting and interacting on your social media pages, be sure and measure how it’s being received and if it’s effective. Are you getting a good response? Do followers like what they see, share your content, and engage with you? Find out what is working for you and continue to use it or tweak it where necessary.
- Learn from mistakes.
After the judges tell the bakers what they don’t like about the cupcakes, they make adjustments to come up with the best-tasting cupcakes possible. Your brand should be learning from the responses of your followers. Wherever you have a negative reaction you should treat it carefully and learn from it. You may have to totally abandon a certain approach or change it a little to present your brand in a more positive light.
- Display your best.
At the end of the show two bakers display their best cupcakes for the judges to decide the winner. Once your brand has determined the best look and the type of content that works best, you should stick with it. But also continue to seek to improve and put your brand on display as the answer to what people want. Show off who you are in the best light and in the way that works with each platform your brand is on.
- Celebrate success.
When the winner is declared they proudly stand by their display during the event the cupcakes were made for. When you’ve made your social media pages into places where followers can easily identify your brand, like to congregate, and share about you with others, celebrate that. And don’t forget to include your followers in the celebrations. They are the ones you’re reaching out to and without them you wouldn’t be where you are.
Cupcakes Wars teaches us that you can’t just taste good — you have to look good too. It takes both to win.
Credit Image: Cute Cupcakes