This month we’re introducing a Social Media Showcase miniseries during the weekends. We’ll be taking a closer look at various social media platforms and how they work for your brand. There are many social media platforms but we’ll focus on the more popular ones and end up the series introducing some of the others that have popped up as alternatives to the “big boys” of social media. Today we take a look at Pinterest.
Pinterest: Growing With You
If you’re interested in growing your company’s social media presence, one thing to consider would be choosing a social media platform that is growing with you. Pinterest was launched in March 2010 and has quickly climbed in the ranks among other social media platforms. In just three years, the number of users who are on Pinterest has reached 70 million. This is an increase of approximately 21 million users since the previous update in February 2013. Studies have shown that 25% of Fortune Global 100 companies have a Pinterest page. Where other social medial platforms seem to be declining in popularity these days, Pinterest is seeing a strong growth margin.
Pinterest: Make Your Brands Visually Appealing
Visual content on social media can help attract users to your brands or services. Social media managers are discovering that content featuring images will draw at least twice as much attention as content that does not. Pinterest is an awesome social media platform for showcasing images for your company.
Online sales have become a major threat to many companies. One way to conquer the effects of online sales is by showcasing your merchandise through Pinterest. According to a survey of nearly 3,000 people, 41% of the users admitted to practicing what they call “reverse showrooming” or “browsing online and then purchasing in stores”. Another awesome statistic shows that 69% of online consumers who visit Pinterest will find an item that they will want to purchase. This is clear evidence why you should showcase your merchandise and attract customers who are already shopping around using Pinterest.
Pinterest: Built in Analytics
Whether you are using third party analytics or not, you can also use the built in analytics that Pinterest provides to track your pinning activity. This will allow you to gather more information about who your customers are and what products they like the most. Using this analytical information can help your social media teams decide how to create content for their Websites and social media pages. You can find out more information about how Pinterest analytics can help you by watching this video.
If you’re considering using Pinterest for your company, you’re not alone. Several Fortune 100 companies have already discovered the advantages that it has. This social media platform is gaining in popularity and has quickly grown to 70 million users in only three short years. Visual images in social medial content can draw the attention of at least twice as many users. Images on Pinterest can help attract more users as statistics have shown that 69% of users who visit Pinterest will find an item that they will want to purchase. This social media platform comes with its own built-in analytics allowing you to see who your customers are and what items they enjoy the most. These are just a few reasons to choose Pinterest to advertise your company’s products or services.